Cultural insight is powered by a mixture of analytic methodologies led by semiotics - analysing brand and cultural content as a sign-system that reveals underlying social meaning-patterns.
A systematic method that goes beyond what consumers can articulate, illuminating their changing behaviour, influencing drivers and differences across markets.
A holistic approach that integrates complementing macro and micro insight layers that form the foundation for strategic consulting on market capitalization.
Culture treated as source of data that identify how a market is meaningfully structured, how and why its meanings are communicated as consumer needs and how they can be strategically and creatively repurposed as brand assets.
The cultural and marketing communication ecosystems are intertwined in such manner that decoding culture allows integration of insight development with creative implications from the start.
Since culture is constantly evolving, it serves as a superior source for detecting trends - they appear there before becoming adopted by brands.
Culture amplifies brand commerciality with added cultural capital and social institution value.
A brand consulting studio that distils market essence to amplify brand significance
